13 December 2017

Meet Lumpy

Lumpy is a personification of that most cherished of things, the lump sum. Naturally enough, his owners want what’s best for him. Most of all, they want him to grow. To get lumpier. And who better than Bank of Ireland to nurture Lumpy as he puts on the pounds – or euro? That’s what this campaign is all about. It incorporates  a powerful incentive too, driving people onto the BOI website for a chance to win €1,000 and kick-start their saving.

Click here to start growing your lump sum today!

Online ads (click to view):

Website Landing Page:

Website Infograph:

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