22 January 2020
http://www.iiwpwebsite.com/wp-content/uploads/DancersROI.mp4

Bank of Ireland – Dancers

The Dancers campaign showcased the various methods of easy banking open to Bank of Ireland customers – through various forms of dance.

The copy in the print ads played with dance terminology to let consumers know that they could learn a new routine, pick up some simple moves or waltz in and out of the bank.

The digital campaign then used silhouettes of dancers to translate the theme of the TV ad in a digital environment.

So overall, a fun integrated campaign that showed customers the numerous forms of banking in an entertaining and visually engaging way.

YouTube Masthead:

This banner ad used a music box to parade the different dancers before showing links to online demos and the TV ad. Click here to see a working preview.

http://www.iiwpwebsite.com/wp-content/uploads/boi_yt_masthead.mp4

Irish Times Homepage Takeover:

http://www.iiwpwebsite.com/wp-content/uploads/BOI_Dancers_IT_TO.mp4

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