10 July 2020

One Successful Irish Euro 2012 Campaign

Our Carlsberg “Nostalgia” campaign created by Mark Nutley and Pat Hamill was the May winner of the NNI Press Ad of the Month. “Nice use of nostalgia to reengage punters before it all kicks off,” said judge, Ger Roe of Publicis. “With so many brands associated with the Euro finals, this advert uses a combination of genuine local insight and a dose of nostalgia to generate real standout,” said fellow judge, Andrew Dunn of MediaCom. And who are we to disagree?

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