Category: Proximity

14 June 2021

NFL UK Campaign

The NFL asked us to help increase their UK membership base.

Our approach was two-pronged. Firstly, we encouraged NFL UK members to recruit their uninitiated friends. Our Rookie Recruit program let NFL UK members create a personalised video to send to their friends which showcased the excitement and drama of the NFL.

For casual sports fans then, we had a once-in-a-lifetime trip to the Super Bowl up for grabs. The competition page housed a video highlighting the playoffs as the most exciting time of year for the world’s most exciting sport – inviting friends to the edge of their seat.

These eye-catching ads were used to push people towards our competition website. Click to view ad.

View MPU

View Skyscraper

Rookie Recruit Demo Video:

Rookie Recruit Video Composer:

Rookie Recruit Fan Video:

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