Category: Digital

14 June 2021

UPC Horizon Heroes

Here at Irish International we love digital experiments. For this one we teamed up with Von Bismark to bring UPC’s new Horizon entertainment service to life.

Launched in Dundrum with other locations then rolled out around Ireland, we created a UPC Horizon interactive display.

Shoppers could dress up as some of their favourite TV & movie icons and share their experiences through our massive 65″ screen.

You could even win an iPad with each entry.

So make sure to come on over & play when it’s next in your area, and you could be the next Marilyn or Indiana.

Overall the Installation was very successful with over 1,180 people engaging with it over its 2 day launch, and it was nominated for ‘Innovative Use of Technology’ at the Golden Spiders 2013.

Check out this case study video to see how it worked and performed on its opening weekend.

UPC Horizon Kinect from Irish International on Vimeo.

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