17 May 2021

This is more than charity.  It’s war.

Today FM’s Shave or Dye is an annual charity drive to benefit the Irish Cancer Society.

Today FM listeners can raise money for the charity by either shaving or dyeing their hair.  The event allows people to show their support in a fun and engaging manner.

This year, we split the shave and dye groups into two rival teams: The Monks and The Punks.  This encouraged people to be part of a team, challenging them to try and outshine their friends on the other side.

The friendly rivalry between The Punks and The Monks lends itself to a wonderful narrative for this year’s campaign, creating exciting possibilities for group events, ongoing exchanges between presenters and face-offs on outdoor, press and digital.

This is more than charity.  It’s war.

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